Role: Senior Graphic Designer
Art Direction, visual Identity and package design for NC Custom; a promotional goods division of the parent company Nassau Candy Distributors.
Creating stunning graphics for promotional goods and campaigns that push the boundaries of visual communications. Guiding art direction from initial creative concepts through to completion.
Brief:
The Happy Baker Protein Snacks company is going to market with their delicious protein pastry. They require an expressive and distinct logo that captures the brand’s unique personality, a complete branding and visual identity for web, print and package design. The major goal of the visual identity is to establish themselves as a specific brand in the saturated and competitive market. Being an up and coming brand, showcasing the unique personality, the culture behind and the aesthetic of the brand and the was something very important to be accurately represented.
Solution:
With a delicious, protein packed treat such as these, the decision to go colorful, playful, and bright paid off very well .The solution for Happy Baker Protein Snacks successfully creates a bold visual identity that announces who the brand is, highlights their unique personality and get’s people talking. The powerful and playful logo reinforces the happy personality of the brand while being instantly recognizable. The logo was the basis for the expanded color palette used in the package design and web design. This strategic choice was made to further the branding efforts through the use of bright colors and a reinforced logo. The fun of the brand is in full swing, incorporating bright colors, happy fonts and understated expressive artwork from which the brand is built! Just one look and you can’t help but catch the contagious vibes of Happy Baker!
Role: Art Direction and Design
Brief:
NBA Ticket Swap is newly created app. that is currently in development.It was created by fans for fans to enable the easy buying, selling and trading of tickets. What makes this unique is the additional option to swap (trade) tickets, for equal value or apply the value towards another ticket. The design aesthetic should be an original concept based off the NBA’s existing brand for a familiar spin-off. A complete branding and visual identity is required for the designs.
Solution:
After researching the NBA’s brand, as well as basketball culture, the logo was created. To make this apps visual identity most effective A circular logo revolving around a basketball was chosen for it’s bold and effective manner. The classic red and blue NBA colors were utilized in the design, and a careful union of the basketball texture was added to further immerse the audience in the world of basketball. The duo tone basketball players in the web design create an overlapping seamless brand experience. A heat stamped basketball court is seen throughout the web design, as is subtle placement of basket plays to bring the audience deeper into the experience. A set of polished icons were completed to further bring the brand alive.
Role: Art Direction and Design
Brief: A newly birthed fruit squeeze company called Wise Eyes has emerged; thus requires a complete visual identity and branding effort to establish themselves on the market. The brand concept is to be built around a fun loving outdoors theme, focusing on the “wise” owl as the brand’s trade mark.
Solution: A winning earth tone color scheme in combination with playful organic fonts brings this brand to life. This joined together with the bright glow of the Wise Eyes Owl makes for a modern look that won’t be missed! A colorful forest themed illustrated package/box design completes this charming brand! Live a life that excites you, Wise Eyes will keep you full on the go!
Role: Art Direction and Design
Brief: An up and coming clothing designer is seeking a visual identity to perfectly establish his brand of free spirited, outdoors loving clothing line. Much like his lifestyle, he would like his brand to represent taking the time to appreciate nature, and unplugging from the grid for a while.
Solution: An earth tone color scheme was chosen coupled with a few bright complimentary colors brings this brand to life. A semibold distressed font was chosen to highlight the rugged nature of the brand in an understated manner.
Role: Art Direction and Design
Brief: A young father’s struggle to get himself and his kids to enjoy more healthy fruit and vegetables. Thus the notion of a smoothie drink that would do just that was born. The smoothie company requires a a complete branding and visual identity for their product. They have not yet come up with a name and are very open to all creative input. Essentially the product is a blank slate, seeking to create a brand that adults and kids can both enjoy while getting a healthy dose of fruits and veggies.
Solution: After diving in and understanding the concept, it was clear the goal was to achieve an identity that was both “hip and healthy”. The playful name “Fruit Stache” was chosen and the brand was built by fusing nutrition with a cool twist. A bright color scheme was chosen, and playful expressive fonts further the fun of the brand. Modern day hip fruit characters were created to expand the brand and add personality, This winning combination of nutrition joined with fun is perfect for adults and kids alike!
Role: Art Direction and Design
Brief: A new family owned ice-cream store is opening. The company while already having a product to be sold, has yet to come up with a name. They would like a full branding and visual identity completed for their product. In addition to selling ice cream by the cup and cone, they will also be selling their own packaged version of the homemade treat. They are passionate about delicious creamy ice cream, making people smile, and sharing their sweet treat with the world. They have given creative freedom on this project with a few guidelines of happy, colorful and bright.
Solution: The first point of business is establishing the name of the brand and how to market them. Focusing on the passion for sharing the "sweet treat" with the world, the name Sweet Creams Fine Ice Cream was born. The color palette chosen was bright, colorful and playful; the foundation of the feel good product. The bold, yet hometown style of the font reinforces the homemade products roots of fun, delicious and playful good times. Coupled with the illustration of a delicious ice cream cone, we had a perfect fit. Much like ice cream, the icon created is simple, fun and easily translated to fit any color platform (as demonstrated in the wallpaper designs). A waffle cone inspired wallpaper was designed for an unlimited number of uses utilizing the brand imagery. The package design takes the brand logo a step further and allows the color palette to be expanded upon for each flavor. The web design is built around the solid brand, incorporating all aspects of the visual identity while adding imagery of delicious homemade ice cream, and waffle cones. One question comes to mind, one scoop or two? Better make it three.
Role: Art Direction and Design
Brief: A merger of 2 Healthcare companies (Ottar Healthcare and Issac Healthcare) is to become one, now to be known as OTIS Unique Healthcare Partners. A new visual identity and branding is needed to represent the newly merged companies. A complete new branding from logo, iconography, office stationary, business cards and website needs a fresh new look and feel for the merger. To convey a professional and dedicated supportive healthcare system is of the utmost importance for this new brand. OTIS Unique Healthcare Partners is to be known for always putting patients first, their ease of use for setting appointments, navigation of appropriate healthcare, ease of website use, and their many locations nationwide.
Solution: For this union of such prominent healthcare facilities, a bold typeface was used to command professionalism, while adding a colorful "unique" feel to the logo. The icon was designed to be used as a stand-alone as well as to be used in the logo itself. A modern professional stationary suite that includes business cards, envelopes, letterheads, message cards and pocket folders was created. Each piece includes the new logo/iconography, and takes on the clean design of the new brand. The website was designed specifically for ease of use while implementing the brand throughout and spreading the message of OTIS Unique Healthcare Partners.
Role: Art Direction and Design
Role: Graphic Designer
Brief: Apple is designing a loyalty program for their most valued customers that requires a visual identity that is distinct, and vibrant; effectively communicating it's own identity while complimenting Apple's original branding.
Solution: Apple Rewards comes to life while utilizing the original logo, and bringing fourth a full pallet of colors, highlighting the unique and brilliant experience Apple brings to it's customers.
Role: Art Direction and Design
Brief: Two entrepreneurs are looking to open a new coffeehouse needing a complete visual identity, as well as several months down the line a baking book design, as they expand the baked goods portion of the business. Both are very fond of animal characters, modern culture (both describing themselves as a bit of a hipster) and love upbeat, playful design with type. They would like all these aspects incorporated into the visual identity while adding a personal flare to their brand.
Solution: A unique visual identity, complete with animal characters representing each of the owners personality. The logo consists of boldface type, utilizing complimentary colors and incorporating a traditional coffee illustration working both with or without the simple but passionate tagline "We Love Coffee". All of the elements work together to convey a strong brand image. Playful illustrations and and design with type express the fun of the brand and invite the public to join in. When the they are ready to expand on the baked goods portion of the business and release the promotional baking book; an expanded color palette is used as well as adding new illustrations to support the existing visual identity and continue to build upon the brand's established visual identity.
Role: Art Direction and Design
Brief: A restaurant owner is opening a new Japanese restaurant called Sake Japanese Cuisine and needs a visual identity and branding for his new venture. The restaurant will be moderately priced and the location will be in New York City. The owner has a love of Japanese restaurant decor, as well as the Japanese alphabet and symbols. A particular symbol he would like to see worked into the visual identity is the Japanese symbol for "Peace". He would like the branding to strongly resemble traditional Japanese restaurant decor, while demonstrating a modern New York City feel.
Solution: A stacked logo design was chosen, using a semi bold font. The stacked logo design complimented the traditional Japanese style of writing (top to bottom) while blending with the illustrations created of the Japanese symbol for Peace and Tranquility. A deep bold red was chosen for the color palette for its association with Japanese culture. A blend of modern New York City and traditional Japanese decor was achieved with the bold color palette, and modest use of Japanese symbol illustrations. A responsive website was created to further the brand, as well as provide access to reservations, menu, and contact information.
Role: Art Direction and Design
Role: Art Direction and Design
Brief: A new Cross Fit gym is opening and has requested a complete visual identity and website concept. Being a bit of an adrenaline nut, he wanted an intense look to coincide with the type of workout the gym will offer. He wanted the brand to be built off the unique exercises cross fit offers, while demonstrating the strength gained from the training.
Solution: The Better Body Cross fit logo uses a bold, distressed typeface and heavyweight icon which grabs the audience attention. Altering intense color bursts are used through out desaturated imagery to further a intense effect. The unique exercises this gym offers is is used everywhere highlighting the strength and endurance you will gain with this training. Much like the workouts, the imagery is dramatic, explosive, and intense.
Role: Art Direction and Design
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