Brief:

The Happy Baker Protein Snacks company is going to market with their delicious protein pastry. They require an expressive and distinct logo that captures the brand’s unique personality, a complete branding and visual identity for web, print and package design. The major goal of the visual identity is to establish themselves as a specific brand in the saturated and competitive market. Being an up and coming brand, showcasing the unique personality, the culture behind and the aesthetic of the brand and the was something very important to be accurately represented.

Solution:

With a delicious, protein packed treat such as these, the decision to go colorful, playful, and bright paid off very well .The solution for Happy Baker Protein Snacks successfully creates a bold visual identity that announces who the brand is, highlights their unique personality and get’s people talking. The powerful and playful logo reinforces the happy personality of the brand while being instantly recognizable. The logo was the basis for the expanded color palette used in the package design and web design. This strategic choice was made to further the branding efforts through the use of bright colors and a reinforced logo. The fun of the brand is in full swing, incorporating bright colors, happy fonts and understated expressive artwork from which the brand is built! Just one look and you can’t help but catch the contagious vibes of Happy Baker!