Role: Art Direction and Design

Brief:

NBA Ticket Swap is newly created app. that is currently in development.It was created by fans for fans to enable the easy buying, selling and trading of tickets. What makes this unique is the additional option to swap (trade) tickets, for equal value or apply the value towards another ticket. The design aesthetic should be an original concept based off the NBA’s existing brand for a familiar spin-off. A complete branding and visual identity is required for the designs.

Solution:

After researching the NBA’s brand, as well as basketball culture, the logo was created. To make this apps visual identity most effective A circular logo revolving around a basketball was chosen for it’s bold and effective manner. The classic red and blue NBA colors were utilized in the design, and a careful union of the basketball texture was added to further immerse the audience in the world of basketball. The duo tone basketball players in the web design create an overlapping seamless brand experience. A heat stamped basketball court is seen throughout the web design, as is subtle placement of basket plays to bring the audience deeper into the experience. A set of polished icons were completed to further bring the brand alive.