Role: Art Direction and Design

Brief: A merger of 2 Healthcare companies (Ottar Healthcare and Issac Healthcare) is to become one, now to be known as OTIS Unique Healthcare Partners. A new visual identity and branding is needed to represent the newly merged companies. A complete new branding from logo, iconography, office stationary, business cards and website needs a fresh new look and feel for the merger. To convey a professional and dedicated supportive healthcare system is of the utmost importance for this new brand. OTIS Unique Healthcare Partners is to be known for always putting patients first, their ease of use for setting appointments, navigation of appropriate healthcare, ease of website use, and their many locations nationwide.  

Solution: For this union of such prominent healthcare facilities, a bold typeface was used to command professionalism, while adding a colorful "unique" feel to the logo. The icon was designed to be used as a stand-alone as well as to be used in the logo itself. A modern professional stationary suite that includes business cards, envelopes, letterheads, message cards and pocket folders was created. Each piece includes the new logo/iconography, and takes on the clean design of the new brand. The website was designed specifically for ease of use while implementing the brand throughout and spreading the message of OTIS Unique Healthcare Partners.