Role: Art Direction and Design

Brief: A restaurant owner is opening a new Japanese restaurant called Sake Japanese Cuisine and needs a visual identity and branding for his new venture. The restaurant will be moderately priced and the location will be in New York City. The owner has a love of Japanese restaurant decor, as well as the Japanese alphabet and symbols. A particular symbol he would like to see worked into the visual identity is the Japanese symbol for "Peace".  He would like the branding to strongly resemble traditional Japanese restaurant decor, while demonstrating a modern New York City feel. 

Solution: A stacked logo design was chosen, using a semi bold font. The stacked logo design complimented the traditional Japanese style of writing (top to bottom) while blending with the illustrations created of the Japanese symbol for Peace and Tranquility. A deep bold red was chosen for the color palette for its association with Japanese culture. A blend of modern New York City and traditional Japanese decor was achieved with the bold color palette, and modest use of Japanese symbol illustrations. A responsive website was created to further the brand, as well as provide access to reservations, menu, and contact information.