Role: Art Direction and Design

Brief: A new family owned ice-cream store is opening. The company while already having a product to be sold, has yet to come up with a name. They would like a full branding and visual identity completed for their product. In addition to selling ice cream by the cup and cone, they will also be selling their own packaged version of the homemade treat. They are passionate about delicious creamy ice cream, making people smile, and sharing their sweet treat with the world. They have given creative freedom on this project with a few guidelines of happy, colorful and bright.

Solution: The first point of business is establishing the name of the brand and how to market them. Focusing on the passion for sharing the "sweet treat" with the world, the name Sweet Creams Fine Ice Cream was born. The color palette chosen was bright, colorful and playful; the foundation of the feel good product. The bold, yet hometown style of the font reinforces the homemade products roots of fun, delicious and playful good times. Coupled with the illustration of a delicious ice cream cone, we had a perfect fit. Much like ice cream, the icon created is simple, fun and easily translated to fit any color platform (as demonstrated in the wallpaper designs). A waffle cone inspired wallpaper was designed for an unlimited number of uses utilizing the brand imagery. The package design takes the brand logo a step further and allows the color palette to be expanded upon for each flavor. The web design is built around the solid brand, incorporating all aspects of the visual identity while adding imagery of delicious homemade ice cream, and waffle cones. One question comes to mind, one scoop or two? Better make it three.